Max Factor’s brand activation encompassed the creation of animations, typography, and programming. It concluded with the release of the effect on TikTok, subsequently utilized by influencers to craft dedicated brand content.
The animations comprised a product packshot, 3D scenography, a hand applying mascara, a chair, and gradient backgrounds. They were specifically designed to align with TikTok’s vertical format. Overcoming the challenge of fitting 15 seconds of content into TikTok’s 5MB effect house constraint was a notable accomplishment.
The project premiered on TikTok in December 2023.
Marek Glow 
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