Marek Glow

By

Marek Głogowski

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Rimmel New Year New Slay

This vibrant, playful collage was made for Rimmel’s New Year event. It captures the brand’s bold, expressive identity. A mix of iconic elements, like London phone booths, fashion models, and Rimmel cosmetics, forms a dynamic composition. It symbolizes the brand’s energy and creativity. Designed to celebrate self-expression, the collage was later brought to life through animation, serving as an engaging intro displayed at the event to welcome guests.

The visual narrative aligns with Rimmel’s core statement championing the freeing power of beauty and encouraging authenticity without apology. The result is a striking and immersive experience that reflects the brand’s fearless spirit.

Building on the collage animation, I developed a TikTok-ready animated effect programmed in Effect House, used by influencers to present their own collages created during the event, extending the visual concept into social media. The animation also functioned as a welcoming intro, greeting guests as they arrived at the New Year New Slay celebration and setting the tone for the experience.

Graphic Design: Barbara Spyrko vel Śmietanko
Motion Design: Marek Glow
Client: The Next Big Thing, Rising Stars Studio

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