Marek Glow

I was approached by the Miss Sporty team to reimagine their product aesthetic and develop a fresh, modernized look. The goal was to transition away from their signature light blue backdrop and adopt a styling approach that resonates with contemporary beauty trends. I crafted digital packshot stills and animations, showcasing a sleek, refined presentation, accompanied by a short video illustrating the brand’s forward-thinking direction for 2025

The visuals emphasize clean, natural lighting and minimalistic setups, reflecting the brand’s evolution toward elegance and simplicity. The creative direction aligns with Miss Sporty’s aim to appeal to a broader audience while maintaining its youthful and approachable charm. The project highlights how thoughtful design can effectively communicate a brand’s aspirations for the future.