PROJECT GOAL
Develop a modern packaging identity for Yakko, an emerging Finnish skincare brand, creating a distinctive visual system that unifies the product range while allowing individual items to stand out.
MY ROLE
Worked as brand designer, responsible for visual identity development, packaging design, and creation of the graphic system.
FINAL OUTCOME
A cohesive packaging collection combining minimal symbols, bold color palettes, and geometric typography to establish a contemporary and recognizable brand presence.
KEY DESIGN DECISIONS
Symbol System: abstract icons representing key product properties.
Color Strategy: bold, curated palettes enhancing shelf visibility while maintaining cohesion.
Typography: clean geometric sans-serif reinforcing clarity and modernity.
Brand Balance: minimal structure combined with expressive color for personality.
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