PROJECT GOAL
Design packaging for a new line of 8 NET (Naturally Extracted Tobacco) flavors for Go Bears, ensuring the visual identity aligns with the brand character while meeting technical production requirements. Support the brand’s international debut with motion design and supplementary marketing materials for the World Vape Show 2025 in Dubai.
MY ROLE
As a Graphic Designer and Motion Designer collaborating with the Fusion Labs marketing team, I was responsible for the full packaging design, technical preparation for production, creation of an animated marketing video, and design of supporting graphic materials.
FINAL OUTCOME
A cohesive set of 8 packaging designs adapted for die-cut production lines and enhanced with gloss UV varnish. An animated 45-second marketing video — produced in both vertical and horizontal formats — featuring the brand mascot, Bernard the Bear, traveling to the trade show. The video accompanied the brand at World Vape Show 2025, alongside supporting materials including flyers and website banners.
KEY DESIGN DECISIONS
Technical Precision: packaging designs developed with die-cut lines and UV gloss varnish finish in mind from the start.
Flavor Range Cohesion: visual system designed to unify 8 distinct classic tobacco flavors under a single brand identity.
Brand Storytelling: the animated video used the brand mascot as a narrative device to create an engaging, character-driven presence at the fair.
Format Versatility: video produced in both portrait and landscape to suit various display contexts at the trade show.
Multi-format Support: design extended across flyers and web banners to ensure consistent brand presence across touchpoints.
This role included production of complimentary graphic elements like the looping animation and banners for website across different formats.
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