PROJECT GOAL
Create a homepage animation introducing Miquido’s digital consulting expertise through abstract motion and material qualities suited for a modern website environment.
MY ROLE
Hired as motion designer, responsible for animation development, visual refinement, and adapting the motion language in collaboration with the client following an updated creative brief.
FINAL OUTCOME
A website-ready animation using transparency and reflective surfaces to convey clarity, precision, and technological depth, designed to integrate seamlessly into the company’s front page experience.
KEY DESIGN DECISIONS
Visual Metaphor: transparent and reflective forms representing clarity and layered digital processes.
Motion Direction: animation refined from soft bouncing movement to more rigid, lens-like motion to align with brand perception.
Web Integration: pacing and complexity optimized for continuous homepage playback.
Brand Tone: clean, controlled motion reinforcing professionalism and technological expertise.
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