Animated icon set created for Perpetual Investors, Munich. Emerging from an international family of entrepreneurs, Perpetual focuses on preserving and steadily growing real value across generations through a systematic, evidence-based investment approach. The animations translate these principles into clear visual symbols, reflecting consistency, long-term resilience, and structured decision-making.
The icons were delivered as optimized Lottie (.json) files, enabling lightweight, scalable animations ideal for modern websites and digital platforms. Compared to traditional video formats, Lottie animations load faster, maintain crisp vector quality at any resolution, and allow seamless integration with web and app interfaces, improving performance while enhancing user engagement. The color palette aligns with the company’s visual identity, strengthening brand recognition while balancing professionalism with a contemporary, dynamic feel.
Commissioned by Namename Creative Partners.
Marek Glow 
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