PROJECT GOAL
Create a set of animated icons translating Perpetual Investors’ evidence-based investment approach into clear visual symbols communicating stability, long-term growth, and structured decision-making.
MY ROLE
Hired as motion designer, responsible for animation design, visual refinement, and preparing optimized assets for digital implementation.
FINAL OUTCOME
A collection of lightweight animated icons delivered as Lottie (.json) files, designed for seamless integration across web and app platforms while maintaining clarity and performance.
KEY DESIGN DECISIONS
Symbolic Communication: abstract financial principles expressed through simple, readable motion.
Technical Format: Lottie animations enabling scalability, fast loading, and responsive use.
Brand Alignment: color palette and motion style adapted to the company’s visual identity.
Motion Style: restrained, precise animation reinforcing reliability and professionalism.
Commissioned by Namename Creative Partners.
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