Shifting Baseline is a retrofuturistic motion graphics animation exploring shifting baseline syndrome — the phenomenon in which gradual environmental change reshapes what societies perceive as normal over time.
Through abstract geometry, evolving spatial environments, and symbolic transformation, the animation translates a scientific concept into a visual narrative about perception, memory, and adaptation.
PROJECT GOAL
Create a retrofuturistic 2D motion graphics piece visualizing shifting baseline syndrome — how gradual environmental change reshapes what we perceive as normal.
MY ROLE
Director and animator on this independent project, responsible for concept, design, animation, and final timing using After Effects and Procreate Dreams.
FINAL OUTCOME
An abstract motion graphics film translating a scientific concept into an immersive visual journey driven by rhythm, symbolism, and transformation.
KEY DESIGN DECISIONS
Concept: explain shifting baseline through symbolic visuals.
Visual Language: geometric grids and retrofuturistic forms.
Time & Transition: tunnel sequences representing gradual change.
Timing: refined pacing to create immersion.
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