Blue Deal Congress is a motion design intro produced for the Blue Deal Congress in Poland, reinterpreting the event’s Key Visual into a moving sequence. Following a single drop through a series of connected water landscapes, the animation translates a serious and scientific aesthetic into a fluid visual narrative, built entirely within a five-day production window.
PROJECT GOAL
Create an animated intro that reinterprets the Blue Deal Congress Key Visual, keeping the aesthetic simple, serious and scientific, while delivering the full piece in five days.
MY ROLE
Commissioned to direct and animate the intro, responsible for storyboarding, motion design, looping backgrounds, and logo animation, while managing the process against a tight deadline.
FINAL OUTCOME
A lively motion design following a drop through multiple water-connected landscapes, tied together with dynamic transitions, complemented by looping backgrounds and an animated logo.
KEY DESIGN DECISIONS
Concept: reinterpret the Key Visual through a single continuous element — a drop — moving through water-themed landscapes.
Visual Language: simple, serious, scientific forms consistent with the Congress’s identity.
Transitions: dynamic shot-to-shot transitions to maintain momentum and cohesion.
Process: storyboards used to lock the focal object early and plan transitions, enabling a strict, transparent production structure within the five-day deadline.
Leave a Reply